Role: Senior Google Analytics 4 (GA4) Developer

Duration: 6+ Months

Location: Remote / Madison, WI

Primary Skills : Google Analytics

Senior Google Analytics 4 (GA4) 

Location: Remote (US)/Travel as needed to Madison, WI

Must Have:

Lead GA4 implementation and migration projects from Universal Analytics.

• Experience and expertise in configuration and verification of GA4 and Tag Manager
• Design and deploy custom tracking solutions using GTM and JavaScript.
• Develop and maintain data layers across websites and apps.
• Configure GA4 events, parameters, and user properties to meet business requirements.
• Collaborate with marketing, product, and engineering teams to define KPIs and tracking strategies.
• Ensure data accuracy, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Create dashboards and reports using GA4, BigQuery, and Looker Studio.
• Troubleshoot and resolve tracking issues and discrepancies.
• Mentor junior analysts/developers on GA4 best practices.

 ·  Required Skills & Qualifications:

• Bachelor's degree in computer science, Data Analytics, or related field.
• 5+ years of experience in analytics, with 2+ years focused on GA4.
• Expert-level proficiency in GA4, GTM, and JavaScript.
• Strong understanding of data layer design and implementation.
• Experience with BigQuery, SQL, and Looker Studio (or similar BI tools).
• Familiarity with debugging tools (e.g., GA Debugger, Tag Assistant).
• Knowledge of privacy and data governance standards.
• Excellent problem-solving and communication skills.